Is SEO a Scam?

In the session, our host, Coach Yu, asks the audience: Is SEO dead? Is SEO a scam? Or should we be paying close attention to it?

What they don’t tell you

Coach Yu argues that SEO doesn’t exist without you, the content provider. Without your content and engagement, there is no traffic. Why? Because you’re the one trying to communicate and connect, you are the one targeting a specific audience, meaning you need to put in the work for the right people to read, listen to, or interact with your content.

The best way to determine whether SEO works as a stand-alone tool is to look at your stats. Is your data showing the results your’re trying to achieve? Is the SEO algorithm creating and driving the traffic you expect?

SEO is not what you do; SEO is the result [of what you do.] Coach Yu

Coach Yu has a magnitude of experience with SEO and realized that his in-depth and eye-catching content did all the work. Coach Yu recalls a past experience and said that the content he produced was ‘shared’ by other people because they thought, ‘Wow! This is really good. I’m willing to share it.’, not because of the SEO tool. What the SEO tool is doing, is putting it in their feeds and reaching those who are probably interested in what your content is saying.

Along with generating great content, you need to establish great relationships for people to believe in you and be willing to share your content, not just read it. How can you do this? Reach out to people, build friendships by engaging and interacting with them, and sharing content posted by other people in your field and community as well.

Read more here:https://startup.club/is-seo-a-scam/