KELLIE WILLIAMS

SEO & Content Strategy

• Advanced SEO writing and editing, with a focus on performance and audience intent

• Proficient with SurferSEO, SEMrush, Google Search Console, ScreenMiner, Meta Business Suite, and Google Analytics

• Developed SEO content systems that led to a 750% increase in organic traffic for a client site
   

Content Leadership & Process Design

• Led cross-functional teams of writers, editors, designers, developers, and account managers

• Built and maintained scalable content strategies, SOPs, and production workflows

• Experienced with Asana, ClickUp, and Monday.com for content and project management

Team Management & Training

• Interviewed, hired, and onboarded new talent across creative and strategic roles

• Created branded onboarding and training resources using Loom and Google Suite

• Fostered team growth through clear documentation, mentorship, and feedback cycles

• Tool Implementation & Operational Efficiency

• Introduced and implemented tools such as SurferSEO and Slack using Agile methodology

• Streamlined internal communications, approvals, and reporting flows across teams

• Client-Facing & Strategic Communication

• Comfortable in client-facing roles, including onboarding, strategy calls, and SEO consultation

• Primary point of contact for all SEO and content-related inquiries across accounts

Creative & Technical Deliverables

• Skilled in writing and editing: web copy, blog posts, white papers, editorial calendars, creative briefs, and ebooks

• Adept at translating technical or niche topics into engaging, accessible content across formats and audiences