Growing Your Brand With Purpose

In the session, we were joined by Molly Trerotola, head of Social Impact at Shopping Gives, to talk about giving back to the community, taking us through the step-by-step process of how we can incorporate giving back in our business plan.

It’s a new year and we’re all feeling motivated to do better, whether that be in business and/or in life. We’re looking to be kinder to ourselves and to others and have a healthy and happy 2022. We’re hoping this year will be a triumphant and successful one and what better way to start out than donating and doing charity work?

Now more than ever people are buying for the people and the purpose behind a brand. The impact organizations have in the world becomes more transparent, consumers are expecting businesses to become more socially responsible for their imprint in society and in culture, and the world as a whole. Molly Trerotola

In a survey undertaken by Cone, Porter Novelli, a ‘purpose study’, found that ‘78% of Americans believe companies must do more than just make money; they must positively impact society as well.’ (2018 Cone/Porter Novelli Purpose Study)

Figure out the best ‘giving back’ opportunity for your company

There’s a whole world of ways you can give back as a business! The goal is to establish an agreement to donate. Here is a list of things to consider before deciding which type of donation or charity work you will be contributing:

1. Think about what non-profits you want to partner with based on your values and company culture – What does your company believe in? What areas does your company care about internally?

2. What do you think your customers care about?

3. How does your product or service align with the charity you’re thinking of partnering with?

Don’t be afraid to tell your story and share the work you’re doing. Raise awareness for the non-profit you’re working with proudly so others can join you in the ‘giving back’ journey.

We thought of three ideas to get you inspired::

– Sustainability – With every sale on a specific product, plant a tree!

– Charity – Donating a percentage of the revenue made from a specific product to a certain charity.

– Involve your customer: ask to round up and match their donation at checkout.

Really it’s about making social impact accessible to everyone because as we’ve seen time and time again, especially in the last couple of years, doing good is no longer nice to have, especially for e-commerce companies, it’s necessary for them to support their bottom line, and engage their customers. Molly Trerotola

Tune in and read more here: https://startup.club/growing-your-brand-with-purpose/