Become One of The Top Five Sellers On Amazon

Are you struggling to become one of the top five sellers in your niche? In the session, we’re joined by the President of PR Reach, Shane Oglow, to discuss a step-by-step method for optimizing your product listing. We also receive top tips from our host, Norm Farrar, on his ideas around catching the eye of the consumer.

When you sell on Amazon, it helps to know the demographic! Did you know that 50% of buyers are middle- to upper-class? (queryspout.com & powerdigitalmarketing.com)

Also, 50% of shoppers are aged 18 to 30-years. Why? The one-stop-quick shop is more accessible than heading out to a store; Amazon’s next-day delivery was marketed for those eager-eyed millennials. (queryspout.com)

So, how do we optimize our listings to grasp that demographic and increase sales?

Step one: Become your audience’s best friend

The most critical first step is defining your audience, but most importantly, getting to know your audience, understanding their needs and buying behavior.

Step two: Interrupt the scrolling

Design an eye-catching image and step away from the norm, right, Norm? This technique is called ‘pattern interruption’ because it allows you to stand out from the crowded buyer’s feed.

If you don’t see any interruption in the pattern, you’re just camouflaging the listing; you need something to draw your eye. SHANE OGLOW

For example, if you were to search ‘chef knife’ on Amazon… go ahead… you’ll find that every image looks the same. Each image shows the knife held in the top right and facing down towards the bottom left of the picture. Not only that but every image is shown with a white background which is a compulsory requirement for Amazon. However, most ‘knife cases/holders’ shown in the images are black. Why not try something different? Get creative, add a splash of color to the knife case, and catch the buyer’s eye!

A mistake many sellers fall into on Amazon is using stock images to promote their product; this will only tarnish the attraction your page gets. Avoid using generic stock images because customers viewing your page will know that the image is fake. Shane recommends using a micro-influencer to model your product to create a more natural and authentic image.

Another way to create high-performing image content is to utilize your customers’ experience with your product. Ask for reviews and images of them using your product, it could go a long way with your potential customers. It will showcase your product in ‘the real world’.

Step three: Why should they buy your product?

Relay the benefits of the product! If your product has a unique feature or benefit and you want your ‘browsers’ to pick up on it, pinpoint those features in a graphic.

Step four: For the researchers…

Follow up the pointers in the graphic with an in-depth bio below your image. Norm calls this part of the process ‘the book.’ The book [bio] should tie into the two or three bullet points you highlighted in the graphic.

Depending on your product, here are some ideas of what you could add to your ‘book’. Ensure to use a bullet point format:

• Focus on selling the product’s benefits! Why does the buyer ‘need’ this product? How can the buyer benefit from this product?

• The product name and brand.

• The color of the product.

• The product’s model number.

• The size of the product.

• The material and ingredients used in the product.

• Explain how the product was made.

• The package contents.

• You may want to add whether it was recommended by a well-known, certified company. For example: ‘Dermatologist recommended’.

Read more and tune in to the session here: https://startup.club/become-one-of-the-top-five-sellers-on-amazon/